Brand Ethos

How did Layer begin?

Gracce: It started from a very real, personal frustration. I was taking supplements, or at least trying to but they would just end up sitting on a shelf. As a 9 to 5 girlie I just couldn't stay consistent and over time it began to feel less like self-care and more like a chore. I couldn't help but wonder, why is something that's meant to support you so difficult to keep up with?

Mahima: When we first spoke about it, it immediately made sense. Because if something doesn't feel good to consume, if it doesn't taste good or fit easily into your day, you're just not going to stick with it. That became the starting point for everything we built.

What gap did you see in the skincare supplement space?

Gracce: The category is largely built around function, often at the expense of experience. There's very little thought given to how it fits into someone's lifestyle.

Mahima: And that's exactly why consistency breaks. People start, but they struggle to remain consistent. We wanted to create something that feels natural to come back to, something that doesn't require effort.

Why a beverage format?

Mahima: Format shapes behaviour. A canned beverage is familiar, it removes friction. It's something people already reach for daily, without overthinking it.

Gracce: A carbonated beverage is something we all consume almost daily. Then why not have added benefits of VEGCOL® at the same time without compromising on taste or overall experience?

Flavour plays a central role in Layer. How did you approach building something people would want every day?

Mahima: Very intentionally. We wanted flavours to feel intuitive, not overwhelming. Strawberry, for instance, is a non-experimental, easy-to-love flavour. It fits seamlessly into the Indian palate - light, fruity and familiar. It's something you'll reach for without thinking. With Passionfruit & Ginger, we leaned into a preference for brighter, more tangy notes, something distinctly suited to the Indian palate, rather than borrowing from Western flavour profiles.

Layer includes 2000mg of VEGCOL®. How do you ensure both efficacy and safety?

Mahima: The 2000mg dosage was carefully arrived at with formulation experts, it sits at a level that is effective when taken consistently, while still being suitable for daily use. With ingestibles, you're always thinking long-term.

Gracce: And for us, efficacy isn't just about formulation, it's also about behaviour. If people don't enjoy it, they won't stay consistent. That's why experience is just as important as what goes into the product. We've also kept the formulation clean, using natural sweeteners like monk fruit extract and avoiding unnecessary additives so it's something you can consume daily without second-guessing it.